"In the life of any individual, family, or society, memory is of fundamental importance. It is the Fabric of identity"  
-Nelson Mandela

Thursday, April 3, 2008

Norman Rockwell: "Fashioning Masculinity"


Norman Rockwell (1894-1978) was a tremendously 
popular artist whose work has become recognized 
as a "cultural artifact of twentieth century America" (Segal 1).
Theorist Eric J Segal suggests that Rockwell's images 
have participated "in the formation of identity in the modern era, focussing on the fashioning of competing
versions of white, middle class, American masculinity" (1).

Rockwell's work is interesting to look at as a reflection of its
time. In his vast collection of work (most popular for his
covers on The Saturday Evening Post) I was surprised to
see the large number of tattoo related images. The majority
of them have described and prescribed the 'tattooee' as a
tough, rugged, white, male.

No comments: